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Trademarks – Sound Marks

Trademarks – Sound Marks

Sound marks They have become an integral part of advertising: sounds that we automatically associate with the corresponding goods or services. Unlike normal image advertising, sounds affect our sense of hearing and thus strengthen our perception. Examples include the...
Legal Assessment of Influencer Marketing

Legal Assessment of Influencer Marketing

Influencer marketing has gained increasing significance in recent years. In this form of advertising, so-called influencers promote products primarily via social media platforms such as Twitter, Facebook, Instagram, Snapchat, TikTok, and newer platforms like Twitch....